British Airways launch Pop-Up restaurant in Shoreditch...in a plane!
This April British Airways will launch an exclusive airline themed pop-up venue - 'Flight BA2012', celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.
The airline-themed venue hosted in Shoreditch East London, has been exclusively designed to recreate a premium flying experience, and will offer guests a sneak preview of the Great Britons works before they are rolled out on flights from April. Bookings can be made from March20 on the British Airways Facebook page.
For £50, guests will receive entry to the gallery and screening room, plus a welcome glass of champagne, sit down three course menu with amuse bouche, and tea, coffee and petit four. Bookings must be made in advance at Facebook.com/britishairways
The airline worked with LOCOG, BAFTA, the Fat Duck Experimental team and the Royal Academy of Arts on the BA Great Britons programme
Open on select weekdays from April 4 to 17, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal. Great Britons Prasanna Purwanarajah, Pascal Anson and Simon Hulstone have created Olympic Games themed work, including a short-film, a 'Dove' artwork livery for celebratory aircraft and a bold British menu.
Flight BA2012 includes artwork from artist-designer Pascal Anson from
Frank van der Post, British Airways managing director of brands and customer experience, said: "We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!"
Flight BA2012 will be located at
British Airways is the official airline of the London 2012 Games.